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Flowers Signed
Jiang Tie-Fang "Beauty and Flowers" Signed and Numbered Silkscreen
We'll Let You In On Six Keys To Designing A Visually Interesting Outdoor Sign
Why do you need an outdoor business sign? One reason: to get your message across. The ultimate goal for your sign is to give people info, whether it be directions or the name of a business. Basically, you want people to look at your sign. And people only want to look at something stimulating and visually appealing.
So it stands to reason that your custom sign will be most effective if it's exciting to look at. So how do you make it exciting to look at? By following these six secrets to designing visually interesting outdoor signs that we've established here at TheSignChef:
1. Size
2. Font
3. Emphasis
4. Color
5. Value
6. Shape
Each component is looked at in terms of contrast. You'll see what I mean!
And as you become knowledgable about what each of these components has to offer, you will be able to imagine and design an effective and stimulating custom outdoor sign.
Size
If all the words on your custom sign are equally sized, how will people know which part of the message is most important? And how visually appealing would it be? Not very. Even the headline and subheads on this page are of different sizes than the copy itself. If they were all in 12pt. font, you wouldn't know what part of the article was what. And you wouldn't want to read it.
The first secret to creating a visually stimulating sign to is to have words in contrasting sizes. But be careful not to use too many different sizes, which can make your custom look jumbled and confusing. Even just two font sizes will give your custom sign immediate interest. On a sign for "Amy's Flower Shop," you could make "Amy's" a smaller font and place it in the top left hand corner.
Font
You know that the font you choose for your outdoor sign is vital. It should convey the appropriate feeling to your audience. A law firm needs a professional, high-end looking font, while a flower shop can use a quirkier font.
The second secret to creating a visually appealing sign is to use contrasting fonts. Different typestyles make for a more exciting sign. They give people more to look at – more reasons for the eye to move across the sign. As with size, don't use too many different typefaces on one sign (two is usually best) to avoid amessy look.
Emphasis
Emphasis can be as simple as putting some words on your sign in italics, in bold or by underlining them. Adding borders or shadows to words also adds emphasis.
The third secret to designing a visually interesting custom sign is to use emphasis to contrast words. You can italicize certain words on your sign so they become linked. For example, take "Amy's Flower Shop." The most important part of the message here is "Flower." People need to know that this shop sells flowers. You might place "Amy" above the F in "Flower" and "Shop" below the R. Then you would make those two words smaller than "Flower" and italicize them so they are cohesive.
Color
Obviously, choosing a color theme for your custom sign is vital. You want to convey a certain feeling. Blue is a calming color, which would go well on a spa sign. Red connotes excitement or passion and would probably work on a sign for a firehouse. And your business may already have a specific color theme. Great!
The fourth secret to creating a visually interesting sign is to use contrasting colors. You might consider making "Amy's" and "Shop" red and "Flower" pink. It might look okay. But to create real visual interest, you want to use two colors that contrast more than pink and red do. How about a grass green and a dark pink? See the difference? The feelings evokes by these colors also contrast. The green is mellow while the pink is bright and exciting. Now the vital part of the message pops, but the eye is still drawn to other parts of the sign.
Value
Value refers to the amount of pigment in a color. Say you have a navy and light blue color theme for your business already? You probably want to emphasize those colors since they're already associated with your brand.
The fifth secret to designing a visually exciting sign is to use contrasting color values. This is similar to using contrasting colors. Maybe your business colors are navy blue and light blue.While the effect of value combinations is different, it still makes your sign visually appealing. And it definitely looks unified and put together.
Shape
This refers to the shape of text on your custom sign. Maybe you want "Flower" to have a small curve to it. You would not want to make the other two words curved as well.
The sixth and final secret to creating a visually stimulating outdoor business sign is to use contrasting shapes. If all the words on your sign are shaped the same, which ones stand out? None of them do. Try putting a curve on your main text and keeping your other words horizontal. Try out different shapes, but use just one on your sign.
With contrasting size, fonts, emphasis, colors and shape of the text, your outdoor business signs will have visual appeal. Your target audience will be attracted to your sign, which is the first step to making your business sign effective!
About the Author
To learn more about custom signs, Ms. Klein invites you to check out TheSignChef.com, where "Signs with Class are Delivered Fast." TheSignChef is constantly developing free-to-use sign design software, custom sign decision-making tools, and How-To videos to make your sign buying experience efficient and your new custom signs effective.
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